Travel in Europe is cheap: competition among travel companies means that prices stay low. Travel is colourful: whether the Carnival in Venice, the Grand Prix in Monaco, the Oktoberfest in Munich, there is something to suit every taste. Travel is simple: The EU is reducing passport and border controls, and exchanging and converting foreign currency is rapidly becoming a thing of the past. And finally, travel is fun: Europe is the most popular holiday destination in the world.